Project your monthly revenue based on traffic, conversion rate, and average order value. See scenarios to understand potential growth.
Total unique visitors or sessions per month
Percentage of visitors who convert (purchase, signup, etc.)
Average revenue per conversion
Enter your traffic, conversion rate, and average order value to see projections.
This calculator helps you project monthly revenue based on three key metrics: website traffic, conversion rate, and average order value. Whether you're planning marketing spend, setting revenue targets, or analyzing growth scenarios, this tool gives you data-driven projections in seconds.
Revenue projection uses a simple but powerful formula:
Monthly Revenue = Traffic × (Conversion Rate ÷ 100) × Average Order Value
Each visitor has a percentage chance of converting, and each conversion generates your average order value in revenue. The scenarios table shows how improving conversion rates could impact your bottom line.
Monthly Traffic: Total unique visitors or sessions to your site per month. Get this from Google Analytics, your hosting dashboard, or marketing analytics.
Conversion Rate: Percentage of visitors who complete your desired action (purchase, signup, booking). Industry averages: 1-3% for e-commerce, 2-5% for SaaS, 5-15% for lead generation.
Average Order Value (AOV): Average revenue per conversion. For e-commerce, this is average cart value. For SaaS, this might be monthly subscription value. For services, average project value.
The scenario table shows projections at -50%, current, +50%, and +100% of your input conversion rate. This helps you understand the revenue impact of conversion rate optimization efforts and set realistic growth targets.
These projections are estimates for planning purposes. Actual revenue depends on traffic quality, seasonality, market conditions, and product-market fit. Results are not guaranteed and do not constitute financial advice.
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These are estimates based on your inputs. Actual results depend on traffic quality, seasonality, product-market fit, and conversion optimization. Use these projections as a starting point for planning, not as guarantees.
A conversion can be any desired action: a purchase, sign-up, lead form submission, or booking. Make sure your conversion rate matches the action you want to measure.
Check Google Analytics (Goals or E-commerce), your e-commerce platform analytics, or divide monthly conversions by monthly visitors. Industry averages range from 1-4% for e-commerce.
Yes, Average Order Value should reflect the average across all orders, including both new and returning customers.
Optimize your landing pages, improve product descriptions, streamline checkout, add social proof, test pricing, and ensure fast loading times. A/B test changes to measure impact.