Find out exactly how many sales you need per day and per month to hit your revenue goal — for Gumroad, Etsy, Payhip, and more.
Digital products — ebooks, templates, presets, courses, plugins — all share the same revenue math: your take-home per sale depends on your price minus whatever the platform skims off the top. This calculator makes that math instant. Enter your price, choose a platform preset (Gumroad, Etsy, Payhip, or Lemon Squeezy) or type a custom fee, set your monthly revenue goal, and see your required daily and monthly sales count in real time.
Use it to stress-test your pricing before launch. If hitting your goal requires 30 sales a day on a $9 product, that's a strong signal to raise your price or reduce platform fees by switching to a lower-cost platform. Conversely, a $99 product on a 5% platform may only need 21 sales per month — a very achievable organic target for a small audience.
The calculator also shows the total platform fees you'll pay at goal — a number that surprises most first-time sellers. Knowing this figure upfront helps you choose the right platform for your price point and volume, and factor fees into your marketing budget from day one.
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Net revenue per sale = Product Price × (1 − Platform Fee %). For example, a $29 product on Gumroad (10% fee) yields $26.10 per sale.
You can't sell a fraction of a product, so the calculator uses Math.ceil() to give you the minimum whole number of sales that meets or exceeds your goal.
Gumroad: 10% flat fee. Etsy: 6.5% transaction fee (excludes listing fees and payment processing). Payhip: 5% on the free plan. Lemon Squeezy: 5% + $0.50 per transaction (this calculator uses the percentage only — add your stripe/processing cost manually for full accuracy).
No — most platforms charge an additional 2.9% + $0.30 or similar payment processing fee on top of their platform fee. To account for this, add the processing percentage to the platform fee field (e.g. enter 12.9% for Gumroad + Stripe).
Yes. Enter the monthly subscription price as your product price and your total MRR target as the monthly revenue goal. The output will show how many active subscribers you need.